BSA Solutions offers talent outsourcing services to small and medium-sized businesses. We provide access to highly skilled professionals, enabling global businesses to build their dream teams in the Philippines and Malaysia. Our vision is to create a community of successful companies where talented individuals can meet and collaborate. We encourage our talents to push their limits, embrace their potential, and passionately pursue greatness. We pride ourselves on delivering exceptional results to our clients through our personalized service and our in-depth knowledge of the markets we serve.

HEADLINE

We are seeking an experienced DIGITAL MARKETING SPECIALIST to work with a client who specialise in providing comprehensive digital marketing solutions to help businesses grow their online presence. We work with a diverse range of clients to implement tailored strategies in SEO, website development, paid advertising, and more. 

What’s in it for you?

• Be part of a collaborative and forward-thinking team.  
• Above the market rate salary and compensation with generous benefits.  
• Personalised development program and seniority bonus.
• Being part of an international team of smart and passionate colleagues.

This is a full-time and office-based role, Monday to Friday, day-shift schedule.

ABOUT THE ROLE

The DIGITAL MARKETING SPECIALIST’S role involves managing and optimising both WordPress websites and Shopify stores, implementing effective SEO strategies, and ensuring our clients' online presence remains competitive and robust. As part of our team, you will improve website performance, increase traffic, conversions, and rankings, and manage e-commerce stores through ongoing digital marketing initiatives.

RESPONSIBILITIES

Website & E-commerce Management: 

• Develop, maintain, and optimise WordPress websites and Shopify stores for a seamless user experience, ensuring they are secure, fast, mobile-friendly, and optimised for SEO. 

• Customise WordPress themes and Shopify themes, install and manage plugins/apps, and configure third-party integrations to meet business needs. 

• Troubleshoot and resolve issues related to WordPress and Shopify platforms, including technical bugs, broken links, product visibility, and user experience problems. 

• Implement and optimise product pages, collections, and checkout processes on Shopify to drive sales and improve conversion rates. 

• Ensure both WordPress websites and Shopify stores are fully optimised for SEO, improving organic rankings and increasing visibility. 

SEO Strategy & Execution: 

• Conduct keyword research, competitor analysis, and content optimisation to drive SEO strategies. 

• Optimise on-page SEO elements (meta tags, headings, internal linking, etc.) to improve organic rankings across WordPress and Shopify platforms. 

• Implement technical SEO improvements (website speed, mobile optimisation, schema, etc.) on WordPress and Shopify. 

• Execute off-page SEO strategies such as link-building and content marketing to increase site authority and drive traffic. 

• Track and analyse SEO performance using tools such as Google Analytics, Google Search Console, and SEMrush. 

Digital Marketing Strategy: 

• Plan and execute digital marketing campaigns (SEO, content, social media, and paid ads) for both WordPress sites and Shopify stores. 

• Collaborate with clients to create SEO-optimised content and develop strategies that enhance user engagement and increase conversions. 

• Implement conversion rate optimisation (CRO) strategies across WordPress and Shopify, improving website performance and user interaction. 

• Monitor and report on key performance metrics, including traffic growth, rankings, sales, and conversions. 

Ongoing Reporting & Analysis: 

• Provide regular reports on SEO performance, website traffic, e-commerce metrics, and other key KPIs. 

• Analyse the effectiveness of SEO and digital marketing campaigns and use insights to refine strategies. 

• Collaborate with team members to enhance website functionality, user engagement, and overall performance. 

Requirements

• Proven experience in SEO, WordPress web development, and Shopify store management. 

• In-depth understanding of SEO best practices, including on-page, off-page, and technical SEO. 

• Proficiency with WordPress, including theme customisation, plugin management, and website optimisation. 

• Experience managing Shopify stores, including theme customisation, product management, and third-party app integrations. 

• Strong knowledge of SEO tools such as Google Analytics, Google Search Console, and SEMrush. 

• Solid understanding of HTML, CSS, and basic JavaScript. 

• Experience with content marketing, conversion rate optimisation (CRO), and e-commerce strategies. 

• Strong problem-solving skills, attention to detail, and the ability to manage multiple projects simultaneously. 

• Excellent communication and collaboration skills, with the ability to work cross-functionally. 
   

Preferred Qualifications: 

• Familiarity with page builders like Elementor or WPBakery. 

• Experience with PPC campaigns (Google Ads, Facebook Ads) and other paid media. 

• Knowledge of design tools (Adobe Photoshop, Canva) for basic image creation. 
• Experience with email marketing tools (Mailchimp, ConvertKit, Klaviyo, etc.). 

Benefits

BSA Solutions, Inc. emphasizes in:

• Providing you with competitive compensation and benefits that exceed market standards and the Labor Law.
• Ensuring your health and well-being with a comprehensive and generous HMO benefits package for you and one dependent from the start date, a 24/7 employee assistance program, mental health assistance with licensed practitioners, and in-house fitness and wellness programs.
• Encouraging you to take ownership of your choices and be accountable for your personal growth, happiness, and success.
• Challenging your status quo, pushing your boundaries for you to embrace your potential and pursue greatness.
• Building supportive and inclusive communities that inspire and uplift each other, fostering a sense of belonging and connection among its employees and the wider local communities.
• Encouraging you to be authentic, be true to yourself, embrace your uniqueness, and live a fulfilling and purpose-driven life.
• Promoting a growth mindset and a commitment to lifelong learning and encouraging you to seek knowledge, explore new experiences, and embrace challenges as opportunities for personal and professional development.
• Encourages you to appreciate each moment and find balance in your lives, being fully present in the moment, cultivating mindfulness, and finding joy in the present.
• Encouraging you to set clear intentions, align your actions with your values, and make conscious choices that contribute to your overall well-being and happiness.

Join us and connect and collaborate with bright minds. Be part of a culture of equity, diversity, and inclusion, where you can showcase your unique talents and expertise to create successful outcomes for you, the client, and the company. All qualified applicants will receive consideration for employment without regard to gender, gender identity/orientation, race, colour, religion, origin, or other characteristics.