A. Build, manage, optimize, and assist in running digital ads across all relevant digital platforms, including but not limited to Google, Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, Messenger, Telegram, Viber, and other third-party programmatic ad tools/platforms.

B. Develop and execute cost-efficient digital ad strategies and marketing plans to help our business partners maximize returns on their marketing investments;

C. Analyze data gathered from ad campaigns and translate them into business insights to further help our partners improve their business performances;

D. Develop paid campaign and media plans that will provide significant and quality returns to the business, including but not limited to media plan, keyword research, landing page & content development, ad copywriting, competitor research, and analytics integration;

E. Implement account cross-linking and conversion tracking with proper documentation;

F. Implement relevant A/B and multivariate testing as necessary to improve ad campaign performances;

G. Perform 360 management of existing paid campaigns - tracking & monitoring of relevant digital ad elements and metrics (keywords, CPC, CPA, etc.), analysis of results, calibration of campaigns to maximize ROI; and

H. Translate data from advertising platforms to insights and recommendations for further optimization of the campaign performances;

I. Analyze data using statistical analyses/methods

J. Develop and implement data analyses, data collection systems, and other strategies for scale and optimization using statistical models;

K. Identify ways to improve data reliability, efficiency, and quality.

L. Work with stakeholders including the Executive, Product, Data and Development teams to assist with data-related technical issues and support their data infrastructure needs.

Requirements

• Must be knowledgeable in Google Workspace.
• Good written and verbal communication skills
• Ability to handle multiple tasks with changing priorities in a dynamic, fast-paced environment
• Driven, passionate, and self-motivated
• Knowledgeable in Meta Ads, Google Ads, and TikTok Ads.
• Knowledgeable of other paid ads platforms such as LinkedIn, X, Spotify, and other emerging platforms)
• Should have a basic understanding of the following: ○ Google Analytics ○ Google Suite ○ Google Adwords ○ MS Excel/Google Sheets ○ Meta Business Suite ○ Meta Ads Manager ○ Analyzing Data ○ A/B Testing
• Understanding of the marketing principles

Benefits

• Competitive salary and benefits.