An exciting leadership role for a results-driven sales professional eager to shape global partnerships with a purpose-driven, innovation-focused team

Company Profile:

Our client is the leading platform connecting Nurse Practitioners (NPs) with collaborating physicians across the United States. Their service streamlines an often-complex process—enabling NPs to quickly, affordably, and confidently find physician collaborators to meet state requirements and launch their practices.

Overall purpose and responsibilities of the role:

You’ll own the marketing engine end-to-end—brand & design, performance marketing, social & image creative, and the Voice of Customer. Small, senior team; high trust; direct line to the CEO; and an AI-forward toolkit (LLMs for rapid copy/variant generation and creative testing) to ideate, test, and scale what works. If you like clear KPIs, creative freedom, and visible impact, this is your seat.

Duties and Responsibilities:

The Role (High Level)

You are the owner of our marketing KPIs. You’ll blend performance marketing, brand/design, social & image creation, and Voice of Customer (VOC) to build awareness, generate qualified demand, and lift conversion across the full funnel.

What You’ll Do

• Own the number: Set targets and deliver on CAC, payback, lead volume, and conversion rates across channels.
• Performance marketing: Plan budgets; run paid search/social; manage landing pages; execute CRO and disciplined A/B testing.
• Brand & design: Define narrative, tone, and visual standards; ship clear, trustworthy experiences across web, ads, and lifecycle.
• Social & image design: Own the social calendar and creative “studio.” Produce or direct image/short-form assets (thumbnails, carousels, ads, display), keep channel specs tight, and run creative-level split tests.
• AI-assisted marketing: Use modern LLMs/gen-AI to create copy variants, summarize VOC insights, build test matrices, and accelerate multivariate experiments—while protecting brand voice and quality. Maintain a prompt/playbook library.
• Voice of Customer: Run interviews, surveys, call listening, and message tests; turn insights into shipped copy, pages, and creatives every sprint.
• Lifecycle & CRM: Build email/SMS/in-app journeys that activate, nurture, and re-engage users.
• Analytics & attribution: Maintain clean tracking (pixels, UTMs), dashboards, and an experimentation cadence.
• Leadership: As the company grows, manage and build a lean mix of in-house talent and outside contractors; collaborate tightly with Sales, Product, and Operations.
• Take over Google Ads and Facebook Ads from external agencies and manage them directly in-house.
• Run and optimize Indeed campaigns (particularly for physician recruiting), plus LinkedIn and other niche platforms.
• Execute geographically targeted campaigns focused on specific U.S. states (e.g., Florida, Texas, Mississippi, Alabama, Georgia).
• Provide weekly performance dashboards/reports highlighting ROI, what’s working, and what needs adjustment.
• Support affiliate marketing campaigns (helpful but not a core responsibility).
• Assist in sourcing campaign assets (design resources, contractors, or own execution if capable).

How Success Is Measured (KPIs You Own)

• Acquisition: Qualified leads/week, blended CAC, channel ROI.
• Conversion: Visit → lead, lead → signup, signup → activated; time-to-value.
• Brand & Awareness: Share of voice, branded search growth, social reach/engagement.
• Lifecycle: Deliverability, open/click, activation and re-activation lift.
• Ops: Experiment velocity & win rate; attribution coverage; dashboard accuracy/freshness.

Requirements

• 7–10+ years across brand + performance, with clear examples of KPI ownership and improvement.
• Must have hands-on execution experience in performance marketing (not just strategy/ management).
• Ability to demonstrate performance metrics in past work (e.g., cost per acquisition, campaign growth, ROI).
• Required U.S. market experience (understanding state-specific segmentation and cultural nuances).
• Comfort with contractor/vendor management (e.g., sourcing affordable specialists for content or social media).
• Portfolio/examples of user-centric copy and high-convert landing/social creatives (please include links).
• Hands-on with paid media platforms, web/CMS, A/B testing, analytics (e.g., GA4/GSC/Looker or similar), and marketing automation/CRM.
• Proficiency in social content and image design (Figma/Canva/Adobe or equivalent) and creative testing.
• Working fluency with LLMs/gen-AI for copy, variant generation, and experiment design—plus judgment to keep outputs on-brand.
• Strong storytelling, simple dashboards, and a bias to ship.

Nice to Have

• Preference for B2C or small business marketing backgrounds (enterprise B2B experience less relevant).
• Comfort with PR/partnerships and community programs.

How We Work

• Weekly dashboard + experiment review; decisions driven by data and customer insight.
• Small team, high trust, clear ownership; outcomes over activity.
• Autonomy to propose the roadmap, then execute it.

Job type: Permanent

Emp type: Directhire; Full-time

Schedule: Monday to Friday, 8pm to 5am / 9pm to 6am PH Time

Location: Remote/WFH

Industry: Healthcare

Expertise: Brand Marketing, Performance Marketing, Digital Marketing, US market